Content Management Systems

International publication systems

Using RSS feeds for master-target publication systems?

There maybe something you are missing when considering and designing your publication systems.

When a website consumes RSS feeds it has little interaction, or edit requirement, with regard to the articles being generated by the feed. This is the normal situation of a lone one or two websites which are trying to boost their content to increase their visitor browsing time. In some circumstances the accumulation of feeds increases SEO but this is less so these days after Panda.

Single websites doing the above are normally struggling and going for a cheap boost- that's fair enough but it is the cheaper end of the market.

Larger websites have master parent publishing content needs. The parent website publishes and gives its controlled content to child websites.  This happens internationally across time zones. Smaller local teams then start to work on the content given by the parent website.

The parent, or master, website need never be seen by the public. It's a back office administration website full of licence collaboration content which is approved and administered for worldwide distribution.

The Joomla way to achieve this, without structural changes, is to use the last updated time stamp and always export the master 'last updated time' as default/blank. If the local user modifies the imported article taken from the master then the local database has a proper new last updated time. The master export then detects the local update and does not overwrite the local version because the local version has taken ownership of the content.  You can also use the content xreference column to back refer to the master content id value from which the target article was created.

When it comes to images then the master image can have areas of local language which might express symbols such as currency and price. When the master import image copy sees an image file name that's the same then it simply holds off from replacing it or looks at the time and date of the file creation.

Master-slave (or to be politically correct Master-Target) systems have not been achieved by others. MultiSites has an article sharing system which takes the Joomla router request and back refers to the original article in the master website. It's a kind of website article B request gives you original article A in the master website but the user of the website never sees how this is done - the content is simply fished out of the master database.

Other solutions have website duplication systems which work from day zero but the spawned website is independent.

Another solution has websites looking different by amending the configuration.php file so that domains can be parked on top of each other over the same file area. This is a bad idea with all your eggs in one basket and with the code bloating and potentially clashing between different websites using the same core files - same risk in MultiSites.

When you look at your next system export/import publication design you should have consideration for larger websites that are richer in money and want to publish to smaller satellite (target) websites.

All Hail 'Content Management Systems' Coming To The Rescue?

Not so fast. Yes, Content Management Systems (CMS) requires design but it will minimise the cost of Milton Keynes website maintenance and will let new website content to be entered at a greatly reduced cost. CMS systems provide a full upgrade facility beyond the constraints imposed by any Milton Keynes website developers.

We would just like to ask you what commonly occurs when you lower prices and you have your customers take on more of your offered services? You realize what the possible ultimate result is?

  • Things are gradually forgotten by your customers.
  • Tasks get to become too hard and troublesome for your clients to complete in the time provided.
  • Competitive marketplace efficiency is frequently reduced.
  • Early website success leads to a positive business distraction and success is not sustained.

Do you fly your own plane to your business conferences or do you do business and have your pilot get you to your destination?

If you own a Milton Keynes website all your content writers will need appropriate objectives in order to write content that promotes and enables your business to achieve niche areas along with your long-term business objectives. You require two facets of website administration:

  1. Systems administration 
  2. Policy and content administration

Your business site will not flourish and be profitable without both areas being present.

The CMS system you prefer must work well and be well set up. Many CMS systems are sold or licensed but they hardly succeed or have any of the support of open source CMS systems. It is very useful to choose a major open source CMS. The open source principle ensures your ability to be free from the web designer, if you so want, and freely use another design company in future. Another major open source CMS advantage comes from frequent reviews of security patches and other facilities you can download and plug-in whenever you need them.

Each CMS system requires configuration to make it conform to your needs but open source systems provide numerous online and free resources to tune and configure your CMS system. Moreover, open source CMS systems offer a large enough marketplace for book authors to aim be it 'Dummies Guide' or 'Advanced Programmer CMS Frameworks'. Even though this may not appeal directly to the client or owner of a website it brings huge benefits to the website owner as more skilled and informed website developers exist within the marketplace.

CMS systems provide a full upgrade process beyond the limits of any MK website developers. Adaptive, active and changing websites know no bounds and need flexibility at short notice. Proprietary, or software house, website designers will reach their limits of workload and ability to handle change. A proprietary website will ultimately stall if it requires to build up its business and expand rapidly.

CMS Web Design Milton Keynes

Web Design in Milton Keynes always requires a bespoke design. No matter what size of website - all websites are different. Your website need to reflect who and what you are:

  • sole trader
  • small solicitor partnership
  • social club
  • big business
  • specialist consultant
  • or ...

The qualities which separate you from the crowd are often expressed in a visual design as well as any words you use. Most importantly, the emphasis you wish to express is 'your claim to market identity' and this is what your website is all about: simply communication.

No matter what happens, websites always need to change and grow. While your website grows there still needs to be a common and consistent communication theme. This is true whether you are a small MK business sole trader or a big Milton Keynes corporate business.

Milton Keynes has its own identity as a 'new city of growth with vibrant energy.'  You may choose to express this in your Milton Keynes website, or perhaps your image demands communication of a sober stability like the legal profession or accountancy. The website owner is the only person who can make this judgement because it's your reputation and your communication into the marketplace. If your business judgement needs to adapt, change, or needs tuning then the website will need to change.

Website change is an inevitable and necessary part of any website life cycle

To cater for this there are a number of content management systems which enable website owners to change the images, layout and entire content of their websites. You can call this: Self expression through the business authorship of content.

There are some risks in content management systems. Website owners normally expect site visitor traffic. Traffic going to a website does not just come about simply because the website exists. Website visitors seek real content merit in your website. Real website visitor benefits as valuable content delivered to your prospects and users - Google picks up such benefits and translates this into your website page ranking position.

Content = website visitor benefits

This is the challenge which often causes issues with some business owners. How can this be so?

Business owners are sometimes too involved in their own business. Too much detail or a problem trying to distil such detail into a well focused storyline.

If this sound familiar to you then don't be concerned - it's normal to feel overwhelmed by the prospect of having your words published. In time, with the correct guidance, you will find targeting your website storyline comes naturally and the words will flow.

Choosing a local web design company in Milton Keynes is essential. You need to maintain a good, open and friendly relationship which allows you to develop and discover your true website potential in safe hands.

Many website designers take advantage of a client’s lack of internet knowledge. They may produce something which looks good but has no relevant traffic. We have even come across medium sized website design companies adding hidden links on your home page which steels away all of your promotional efforts. To a professional website designer this is simply: 'theft of page rank by adding unauthorised links to a client home page.' Website designers out their: we know how this was done and these clients will come to us when their pre-paid hosting comes to an end. Professional web designers should not do this.

The important and deciding factor is always trust, trust to have a good quality website, trust in guiding your way onto the internet to get traffic and trust in properly handled and professional website business.

Choose carefully, choose well, choose us as your website development partners.


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