Milton Keynes website developers should value precisely what is spoken of in their own name?
Website developers should always care about their on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the connection between words themselves.
Virtually all SEO consultants will say that website back linking gives website reputation and will infer benefit to your website. This is quite true but it also misses out on an important and increasing tendency in Google. Google realizes words in sophisticated techniques to ensure that 'installer' is understood as 'fitter' but it goes more deeply any simple thesaurus method. Your company's phone number is connected with your service. True, try a pay per click keyword search for your company's main phone number. Look at the relevant keywords being associated by Google itself any time you simply search for your company telephone number. A thesaurus can not do this, it is a deeper word association and branding employed by Google itself for your website.
Just how can Google link your main company telephone number with your services?
Very few web sites link on their telephone phone number so let's immediately move away from the notion that linking is the begin and end of all SEO optimisation. SEO optimisation utilizes word association and also just how the words are commonly used together with words such as your phone number. For this reason you must be incredibly concerned with what is said in your own name and the reason why you should manage the content copy of your marketing articles.
Outsourcing is not a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise yourself. All of us benefit from the development of emerging economies. The key issue is to control what is spoken in your name as well as where it is spoken. To do this you have to build relationships of monitored trust under firm contractual terms.
Your race to market can be your own downfall?
Do not allow short term market domination goals to undermine your principles and the things you stand for. If you permit others to use your name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your proven brand name.
Think of it this way; your company and its phone number are already on the web even if you don't have a website. The association of brand and purpose already exists with your company name and your product names. Now you use them on your new internet site so Google comes along and also gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or in the future.
Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed through being back linked.
Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you merely follow your gut reaction and hang up - it really is the better option.