Website developers should care about websites, brands and reputation

Milton Keynes website developers should value what exactly is spoken of in their name?

Web programmers should always care about their own on-page SEO website content but Google word association goes beyond website back linking into website branding and the connection between words themselves.

Nearly all SEO experts will say that website back linking offers website status and will infer benefit to your internet site. This is quite true however it also misses out on an essential and increasing tendency in Google. Google understands words in sophisticated ways so that 'installer' is understood as 'fitter' but it goes more deeply any simple thesaurus method. Your company's contact number is associated with your service. True, try a pay per click keyword search for your own company's main phone number. Look at the appropriate keywords being associated by Google itself any time you merely search for your company telephone number. A thesaurus can not accomplish this, it is a deeper word association and branding employed by Google itself for your website.

How can Google associate your main company contact number with your services?

Very few web sites link on their telephone phone number so let's right away move away from the concept that linking is the start and end of all SEO optimisation. SEO optimisation makes use of word association and how the words are commonly used together with words for example your telephone number. This is why you must be incredibly concerned with what is said in your own name and why you should manage the content copy of your marketing articles.

Outsourcing is not a bad thing in itself. The internet is built upon the idea of equality and equality to market and to publicise oneself. All of us benefit from the development of emerging economies. The key factor will be to handle what is spoken in your name as well as where it is spoken. To do this you have to build relationships of monitored trust under firm contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company and its phone number are already on the web even if you don't have a website. The association of brand and purpose already exists with your company name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed and back linked.

Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you simply follow your gut reaction and put the phone down - it really is the better option.