Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about precisely what is spoken of in their name?

Website developers should always care about their on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the reputation of words themselves.

Virtually all SEO professionals will say that website back linking provides website status and will infer benefit to your site. This is quite true but it also misses out on an important and growing tendency in Google. Google understands words in sophisticated methods to ensure that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's phone number is associated with your service. True, try a pay per click keyword search for your own company's main phone number. Look at the appropriate keywords being linked by Google itself any time you merely search for your business telephone number. A thesaurus can not do this, it is a deeper word association and branding used by Google itself for your internet site.

How can Google connect your main company telephone number with your services?

Very few web sites link on their telephone phone number so let's instantly move away from the idea that linking is the begin and end of all SEO optimisation. SEO optimisation uses word association and also just how the words are commonly used together with words for instance your telephone number. This is why you must be particularly concerned with what is said in your name and the reason why you should manage the content copy of your promotional articles.

Outsourcing is not really a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise yourself. All of us benefit from the development of emerging economies. The key factor will be to handle what is spoken in your own name and where it is spoken. To do this you have to build relationships of monitored trust under firm contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and what you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new website so Google comes along and also gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed through being back linked.

Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you simply follow your gut reaction and hang up - it really is the better option.