Website developers should care about websites, brands and reputation

Milton Keynes website developers should worry about precisely what is spoken of in their name?

Website developers should always care about their own on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the connection between words themselves.

Virtually all SEO professionals will say that website back linking gives website status and will infer benefit to your website. This is quite true but it also misses out on an essential and expanding trend in Google. Google realizes words in complex ways to ensure that 'installer' is understood as 'fitter' but it goes more deeply any simple thesaurus method. Your company's contact number is associated with your service. True, try a pay per click keyword search for your company's main phone number. Look at the appropriate keywords being associated by Google itself whenever you simply search for your organization telephone number. A thesaurus can not accomplish this, it is a deeper word association and branding employed by Google itself for your internet site.

So how exactly does Google connect your main company phone number with your services?

Very few internet sites link on their telephone phone number so let's right away get away from the concept that linking is the start and end of all SEO optimisation. SEO optimisation utilizes word association and also just how the words are typically used together with words for example your contact number. For this reason you must be incredibly worried about what is said in your own name and why you need to control the content copy of your promotional articles.

Outsourcing is not a bad thing in itself. The world wide web is built upon the idea of equality and equality to market and to publicise oneself. All of us benefit from the development of emerging economies. The key issue is to handle what exactly is spoken in your own name and where it is spoken. To do this you must build relationships of monitored trust under tight contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company as well as its phone number are already on the web even if you don't have a website. The association of brand and purpose already exists with your company name and your product names. Now you use them on your new internet site so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and also back linked.

Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you simply follow your gut reaction and put the phone down - it really is the safer option.


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