Milton Keynes website developers should worry about what exactly is spoken of in their name?
Web developers should always value their own on-page SEO website content but Google word association goes beyond web site back linking into website branding and the reputation of words themselves.
Almost all SEO professionals will say that website back linking gives website status and will infer benefit to your internet site. This is quite true however it also misses out on an essential and increasing tendency in Google. Google recognizes words in sophisticated techniques in order that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's contact number is connected with your service. True, try a pay per click keyword search for your own company's main contact number. Look at the relevant keywords being connected by Google itself any time you merely search for your company telephone number. A thesaurus can not achieve this, it is a deeper word association and branding used by Google itself for your site.
Just how can Google connect your main company phone number with your services?
Very few sites link on their telephone phone number so let's immediately escape from the concept that linking is the start and end of all SEO optimisation. SEO optimisation uses word association and how the words are generally used together with words such as your contact number. This is why you must be extremely concerned with what is said in your own name and why you need to manage the content copy of your promotional articles.
Outsourcing is not really a bad thing in itself. The world wide web is built upon the concept of equality and equality to market and to publicise oneself. We all benefit from the development of emerging economies. The key factor will be to handle what is spoken in your own name and where it is spoken. To do this you must build relationships of monitored trust under firm contractual terms.
Your race to market could be your own downfall?
Do not allow short term market domination goals to undermine your principles and what you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your established brand name.
Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The association of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new internet site so Google comes along and also gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or later on.
Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed and also back linked.
Next time an outsourcing sales person pushes SEO services to you, while only understanding keyword linking, you merely follow your gut reaction and hang up - it really is the best option.