Website developers should care about websites, brands and reputation

Milton Keynes website developers should value what exactly is spoken of in their own name?

Web developers should always value their own on-page SEO website content but Google word association goes beyond website back linking into website branding and the reputation of words themselves.

Almost all SEO consultants will say that website back linking gives website status and will infer benefit to your site. This is quite true nevertheless it also misses out on an important and expanding pattern in Google. Google recognizes words in advanced techniques so that 'installer' is understood as 'fitter' but it goes more deeply any simple thesaurus method. Your company's contact number is associated with your service. True, try a pay per click keyword search for your own company's main contact number. Look at the relevant keywords being associated by Google itself any time you merely search for your organization telephone number. A thesaurus can not accomplish this, it is a deeper word association and branding employed by Google itself for your internet site.

How can Google link your main company contact number with your services?

Very few sites link on their telephone phone number so let's instantly get away from the notion that linking is the begin and end of all SEO optimisation. SEO optimisation utilizes word association and also just how the words are commonly used together with words for instance your telephone number. This is why you must be incredibly concerned with what is said in your name and why you need to manage the content copy of your promotional articles.

Outsourcing is not really a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise oneself. We all benefit from the development of emerging economies. The key issue will be to handle what is spoken in your name as well as where it is spoken. To do this you have to build relationships of monitored trust under firm contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company as well as its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your company name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and also back linked.

Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you simply follow your gut reaction and put the phone down - it really is the safer option.


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