Website developers should care about websites, brands and reputation

Milton Keynes website developers should worry about precisely what is spoken of in their own name?

Web programmers should always value their on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the reputation of words themselves.

Nearly all SEO experts will say that website back linking provides website popularity and will infer benefit to your site. This is quite true nevertheless it also misses out on an essential and growing pattern in Google. Google understands words in advanced techniques in order that 'installer' is understood as 'fitter' but it goes more deeply any simple thesaurus method. Your company's phone number is connected with your service. True, try a pay per click keyword search for your company's main telephone number. Look at the relevant keywords being linked by Google itself any time you purely search for your organization telephone number. A thesaurus can not achieve this, it is a deeper word association and branding used by Google itself for your website.

Just how can Google associate your main company telephone number with your services?

Very few sites link on their telephone phone number so let's right away get away from the idea that linking is the start and end of all SEO optimisation. SEO optimisation uses word association and just how the words are generally used together with words for example your contact number. For this reason you must be extremely concerned with what is said in your name and the reason why you should control the content copy of your marketing articles.

Outsourcing is not a bad thing in itself. The world wide web is built upon the concept of equality and equality to market and to publicise yourself. All of us benefit from the development of emerging economies. The key issue will be to handle what is spoken in your own name and where it is spoken. To do this you have to build relationships of monitored trust under tight contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination goals to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company and its phone number are already on the web even if you don't have a website. The relationship of brand and purpose already exists with your company name and your product names. Now you use them on your new internet site so Google comes along and gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed and also back linked.

Next time an outsourcing sales person hard sells SEO solutions to you, while only understanding keyword linking, you merely follow your gut reaction and put the phone down - it really is the best option.