Website developers should care about websites, brands and reputation

Milton Keynes website developers should worry about what is spoken of in their name?

Web developers should always care about their on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the reputation of words themselves.

Virtually all SEO experts will say that website back linking gives website popularity and will infer benefit to your site. This is quite true nevertheless it also misses out on a significant and increasing pattern in Google. Google recognizes words in advanced methods in order that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's contact number is connected with your service. True, try a pay per click keyword search for your company's main contact number. Look at the appropriate keywords being linked by Google itself any time you simply search for your company telephone number. A thesaurus can not accomplish this, it is a deeper word association and branding employed by Google itself for your internet site.

How can Google connect your main company contact number with your services?

Very few sites link on their telephone phone number so let's immediately escape from the concept that linking is the begin and end of all SEO optimisation. SEO optimisation makes use of word association and also just how the words are generally used together with words for instance your contact number. For this reason you must be incredibly concerned with what is said in your own name and the reason why you need to control the content copy of your marketing articles.

Outsourcing is not a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise yourself. We all benefit from the development of emerging economies. The key factor will be to control what exactly is spoken in your own name as well as where it is spoken. To do this you must build relationships of monitored trust under tight contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination goals to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company as well as its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed through being back linked.

Next time an outsourcing sales person hard sells SEO solutions to you, while only understanding keyword linking, you merely follow your gut reaction and hang up - it really is the best option.


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