Website developers should care about websites, brands and reputation

Milton Keynes website developers should value precisely what is spoken of in their own name?

Web developers should always value their on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the connection between words themselves.

Virtually all SEO consultants will say that website back linking gives website reputation and will infer benefit to your site. This is quite true but it also misses out on an essential and increasing pattern in Google. Google realizes words in sophisticated methods in order that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's contact number is associated with your service. True, try a pay per click keyword search for your own company's main telephone number. Look at the appropriate keywords being connected by Google itself whenever you simply search for your company telephone number. A thesaurus can not achieve this, it is a deeper word association and branding used by Google itself for your internet site.

Just how can Google associate your main company phone number with your services?

Very few web sites link on their telephone phone number so let's right away move away from the concept that linking is the start and end of all SEO optimisation. SEO optimisation uses word association and also just how the words are generally used together with words for instance your contact number. For this reason you must be particularly concerned with what is said in your name and the reason why you need to control the content copy of your promotional articles.

Outsourcing is not a bad thing in itself. The world wide web is built upon the concept of equality and equality to market and to publicise yourself. All of us benefit from the development of emerging economies. The key factor is to handle what exactly is spoken in your name as well as where it is spoken. To do this you must build relationships of monitored trust under firm contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and what you stand for. If you permit others to use your name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company and its phone number are already on the web even if you don't have a website. The association of brand and purpose already exists with your company name and your product names. Now you use them on your new internet site so Google comes along and also gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed and back linked.

Next time an outsourcing sales person hard sells SEO solutions to you, while only understanding keyword linking, you merely follow your gut reaction and hang up - it really is the better option.


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