Website developers should care about websites, brands and reputation
Milton Keynes website developers should worry about what exactly is spoken of in their name?
Website developers should always care about their own on-page SEO website content but Google word association goes beyond web site back linking into website branding and the connection between words themselves.
Virtually all SEO experts will say that website back linking provides website reputation and will infer benefit to your internet site. This is quite true but it also misses out on a significant and increasing pattern in Google. Google realizes words in sophisticated techniques to ensure that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's phone number is connected with your service. True, try a pay per click keyword search for your company's main contact number. Look at the appropriate keywords being connected by Google itself any time you purely search for your business telephone number. A thesaurus can not achieve this, it is a deeper word association and branding employed by Google itself for your site.
How can Google associate your main company phone number with your services?
Very few web sites link on their telephone phone number so let's instantly get away from the concept that linking is the start and end of all SEO optimisation. SEO optimisation uses word association and how the words are typically used together with words for example your contact number. This is why you must be incredibly concerned with what is said in your own name and the reason why you need to manage the content copy of your marketing articles.
Outsourcing is not really a bad thing in itself. The world wide web is built upon the concept of equality and equality to market and to publicise yourself. We all benefit from the development of emerging economies. The key issue will be to control what exactly is spoken in your own name as well as where it is spoken. To do this you must build relationships of monitored trust under firm contractual terms.
Your race to market can be your own downfall?
Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your proven brand name.
Think of it this way; your company and its phone number are already on the web even if you don't have a website. The relationship of brand and purpose already exists with your company name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or later on.
Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and also back linked.
Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you merely follow your gut instinct and hang up - it really is the better option.