Website developers should care about websites, brands and reputation

Milton Keynes website developers should value precisely what is spoken of in their name?

Web programmers should always value their particular on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the connection between words themselves.

Almost all SEO experts will say that website back linking offers website reputation and will infer benefit to your website. This is quite true nevertheless it also misses out on an important and increasing pattern in Google. Google recognizes words in advanced ways so that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's contact number is associated with your service. True, try a pay per click keyword search for your own company's main telephone number. Look at the pertinent keywords being connected by Google itself whenever you purely search for your business telephone number. A thesaurus can not achieve this, it is a deeper word association and branding employed by Google itself for your internet site.

So how exactly does Google connect your main company phone number with your services?

Very few web sites link on their telephone phone number so let's instantly escape from the idea that linking is the start and end of all SEO optimisation. SEO optimisation makes use of word association and how the words are generally used together with words for instance your contact number. For this reason you must be extremely concerned with what is said in your own name and why you need to control the content copy of your promotional articles.

Outsourcing is not a bad thing in itself. The world wide web is built upon the concept of equality and equality to market and to publicise oneself. All of us benefit from the development of emerging economies. The key factor is to handle what is spoken in your own name and where it is spoken. To do this you must build relationships of monitored trust under tight contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The association of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new internet site so Google comes along and gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and also back linked.

Next time an outsourcing sales person hard sells SEO solutions to you, while only understanding keyword linking, you merely follow your gut reaction and put the phone down - it really is the best option.


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