Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about what is spoken of in their own name?

Website developers should always value their particular on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the connection between words themselves.

Nearly all SEO experts will say that website back linking gives website reputation and will infer benefit to your site. This is quite true however it also misses out on a significant and increasing trend in Google. Google understands words in advanced techniques to ensure that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's phone number is connected with your service. True, try a pay per click keyword search for your own company's main phone number. Look at the relevant keywords being connected by Google itself whenever you purely search for your business telephone number. A thesaurus can not achieve this, it is a deeper word association and branding used by Google itself for your internet site.

So how exactly does Google connect your main company phone number with your services?

Very few sites link on their telephone phone number so let's instantly escape from the notion that linking is the begin and end of all SEO optimisation. SEO optimisation utilizes word association and also how the words are typically used together with words such as your phone number. This is why you must be particularly worried about what is said in your name and why you need to control the content copy of your marketing articles.

Outsourcing is not a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise oneself. All of us benefit from the development of emerging economies. The key factor will be to control what exactly is spoken in your own name as well as where it is spoken. To do this you must build relationships of monitored trust under firm contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination objectives to undermine your principles and what you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The association of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed and also back linked.

Next time an outsourcing sales person hard sells SEO solutions to you, while only understanding keyword linking, you merely follow your gut instinct and put the phone down - it really is the better option.


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