Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about what exactly is spoken of in their own name?

Web developers should always value their on-page SEO website content but Google word association goes beyond web site back linking into website branding and the connection between words themselves.

Almost all SEO consultants will say that website back linking provides website reputation and will infer benefit to your website. This is quite true but it also misses out on an essential and increasing tendency in Google. Google understands words in sophisticated techniques in order that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's phone number is connected with your service. True, try a pay per click keyword search for your company's main phone number. Look at the relevant keywords being linked by Google itself when you simply search for your organization telephone number. A thesaurus can not do this, it is a deeper word association and branding used by Google itself for your internet site.

So how exactly does Google link your main company contact number with your services?

Very few web sites link on their telephone phone number so let's instantly get away from the concept that linking is the start and end of all SEO optimisation. SEO optimisation makes use of word association and also just how the words are typically used together with words such as your telephone number. For this reason you must be incredibly worried about what is said in your own name and the reason why you need to control the content copy of your promotional articles.

Outsourcing is not really a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise yourself. All of us benefit from the development of emerging economies. The key factor will be to control what is spoken in your name and where it is spoken. To do this you have to build relationships of monitored trust under tight contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new internet site so Google comes along and also gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed and back linked.

Next time an outsourcing sales person pushes SEO solutions to you, while only understanding keyword linking, you merely follow your gut reaction and hang up - it really is the better option.


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