Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about what exactly is spoken of in their name?

Web developers should always care about their particular on-page SEO website content but Google word association goes beyond website back linking into website branding and the connection between words themselves.

Almost all SEO professionals will say that website back linking gives website reputation and will infer benefit to your site. This is quite true but it also misses out on an important and expanding trend in Google. Google understands words in sophisticated methods so that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's phone number is connected with your service. True, try a pay per click keyword search for your own company's main phone number. Look at the appropriate keywords being linked by Google itself any time you purely search for your company telephone number. A thesaurus can not do this, it is a deeper word association and branding used by Google itself for your internet site.

So how exactly does Google connect your main company phone number with your services?

Very few sites link on their telephone phone number so let's right away move away from the concept that linking is the begin and end of all SEO optimisation. SEO optimisation utilizes word association and also how the words are commonly used together with words for example your telephone number. For this reason you must be particularly worried about what is said in your own name and why you need to control the content copy of your marketing articles.

Outsourcing is not really a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise yourself. All of us benefit from the development of emerging economies. The key factor will be to control what is spoken in your name as well as where it is spoken. To do this you must build relationships of monitored trust under tight contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company as well as its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new website so Google comes along and also gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed through being back linked.

Next time an outsourcing sales person pushes SEO services to you, while only understanding keyword linking, you merely follow your gut reaction and hang up - it really is the better option.