Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about what is spoken of in their name?

Web developers should always value their on-page SEO website content but Google word association goes beyond web site back linking into website branding and the reputation of words themselves.

Almost all SEO professionals will say that website back linking offers website reputation and will infer benefit to your internet site. This is quite true however it also misses out on a significant and growing tendency in Google. Google realizes words in complex methods to ensure that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's phone number is associated with your service. True, try a pay per click keyword search for your own company's main contact number. Look at the pertinent keywords being associated by Google itself when you purely search for your organization telephone number. A thesaurus can not accomplish this, it is a deeper word association and branding employed by Google itself for your internet site.

So how exactly does Google link your main company contact number with your services?

Very few web sites link on their telephone phone number so let's immediately get away from the idea that linking is the start and end of all SEO optimisation. SEO optimisation makes use of word association and just how the words are generally used together with words for example your phone number. This is why you must be extremely worried about what is said in your own name and the reason why you need to control the content copy of your promotional articles.

Outsourcing is not really a bad thing in itself. The world wide web is built upon the idea of equality and equality to market and to publicise oneself. We all benefit from the development of emerging economies. The key factor is to control what is spoken in your name and where it is spoken. To do this you have to build relationships of monitored trust under firm contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new internet site so Google comes along and gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed through being back linked.

Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you merely follow your gut instinct and hang up - it really is the safer option.