Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about what exactly is spoken of in their name?

Website developers should always care about their own on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the reputation of words themselves.

Nearly all SEO experts will say that website back linking offers website reputation and will infer benefit to your site. This is quite true nevertheless it also misses out on an essential and growing trend in Google. Google recognizes words in complex ways to ensure that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's phone number is associated with your service. True, try a pay per click keyword search for your own company's main contact number. Look at the relevant keywords being connected by Google itself when you simply search for your company telephone number. A thesaurus can not accomplish this, it is a deeper word association and branding employed by Google itself for your website.

Just how can Google associate your main company telephone number with your services?

Very few web sites link on their telephone phone number so let's immediately get away from the concept that linking is the begin and end of all SEO optimisation. SEO optimisation uses word association and also precisely how the words are commonly used together with words for instance your telephone number. For this reason you must be incredibly concerned with what is said in your name and why you should manage the content copy of your promotional articles.

Outsourcing is not a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise yourself. We all benefit from the development of emerging economies. The key issue is to control what exactly is spoken in your name and where it is spoken. To do this you must build relationships of monitored trust under tight contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination objectives to undermine your principles and what you stand for. If you permit others to use your name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company as well as its phone number are already on the web even if you don't have a website. The association of brand and purpose already exists with your company name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed and back linked.

Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you merely follow your gut instinct and put the phone down - it really is the best option.


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