Website developers should care about websites, brands and reputation

Milton Keynes website developers should worry about precisely what is spoken of in their own name?

Web programmers should always care about their on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the connection between words themselves.

Almost all SEO experts will say that website back linking provides website popularity and will infer benefit to your website. This is quite true nevertheless it also misses out on an important and expanding pattern in Google. Google understands words in sophisticated methods so that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's contact number is associated with your service. True, try a pay per click keyword search for your company's main contact number. Look at the relevant keywords being linked by Google itself any time you purely search for your business telephone number. A thesaurus can not achieve this, it is a deeper word association and branding used by Google itself for your internet site.

So how exactly does Google associate your main company telephone number with your services?

Very few internet sites link on their telephone phone number so let's instantly get away from the notion that linking is the start and end of all SEO optimisation. SEO optimisation uses word association and just how the words are commonly used together with words such as your telephone number. For this reason you must be incredibly concerned with what is said in your own name and why you should control the content copy of your promotional articles.

Outsourcing is not really a bad thing in itself. The world wide web is built upon the concept of equality and equality to market and to publicise oneself. All of us benefit from the development of emerging economies. The key factor is to handle what is spoken in your name as well as where it is spoken. To do this you have to build relationships of monitored trust under firm contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new internet site so Google comes along and also gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed through being back linked.

Next time an outsourcing sales person hard sells SEO solutions to you, while only understanding keyword linking, you simply follow your gut instinct and put the phone down - it really is the better option.


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