Milton Keynes website developers should care about what is spoken of in their own name?
Web developers should always value their on-page SEO website content but Google word association goes beyond website back linking into website branding and the reputation of words themselves.
Nearly all SEO professionals will say that website back linking provides website reputation and will infer benefit to your internet site. This is quite true nevertheless it also misses out on a significant and growing trend in Google. Google realizes words in sophisticated ways to ensure that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's phone number is associated with your service. True, try a pay per click keyword search for your own company's main contact number. Look at the appropriate keywords being connected by Google itself when you merely search for your organization telephone number. A thesaurus can not accomplish this, it is a deeper word association and branding used by Google itself for your site.
So how exactly does Google connect your main company contact number with your services?
Very few sites link on their telephone phone number so let's immediately escape from the concept that linking is the start and end of all SEO optimisation. SEO optimisation utilizes word association and also just how the words are typically used together with words for instance your phone number. This is why you must be particularly worried about what is said in your name and the reason why you need to manage the content copy of your promotional articles.
Outsourcing is not a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise oneself. We all benefit from the development of emerging economies. The key factor is to handle what is spoken in your name as well as where it is spoken. To do this you have to build relationships of monitored trust under tight contractual terms.
Your race to market can be your own downfall?
Do not allow short term market domination goals to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your proven brand name.
Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your company name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or in the future.
Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and also back linked.
Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you merely follow your gut instinct and put the phone down - it really is the better option.