Website developers should care about websites, brands and reputation

Milton Keynes website developers should worry about what is spoken of in their own name?

Web developers should always value their on-page SEO website content but Google word association goes beyond internet site back linking into website branding and the reputation of words themselves.

Almost all SEO experts will say that website back linking gives website popularity and will infer benefit to your site. This is quite true nevertheless it also misses out on a significant and increasing pattern in Google. Google recognizes words in advanced methods to ensure that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's contact number is connected with your service. True, try a pay per click keyword search for your own company's main telephone number. Look at the appropriate keywords being associated by Google itself when you merely search for your business telephone number. A thesaurus can not achieve this, it is a deeper word association and branding employed by Google itself for your website.

Just how can Google associate your main company phone number with your services?

Very few sites link on their telephone phone number so let's right away escape from the concept that linking is the start and end of all SEO optimisation. SEO optimisation makes use of word association and just how the words are generally used together with words for instance your phone number. For this reason you must be incredibly concerned with what is said in your name and why you should manage the content copy of your promotional articles.

Outsourcing is not really a bad thing in itself. The world wide web is built upon the idea of equality and equality to market and to publicise yourself. We all benefit from the development of emerging economies. The key factor is to control what is spoken in your name and where it is spoken. To do this you have to build relationships of monitored trust under firm contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and what you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company as well as its phone number are already on the web even if you don't have a website. The association of brand and purpose already exists with your company name and your product names. Now you use them on your new internet site so Google comes along and gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and back linked.

Next time an outsourcing sales person pushes SEO solutions to you, while only understanding keyword linking, you merely follow your gut instinct and put the phone down - it really is the better option.