Milton Keynes website developers should worry about precisely what is spoken of in their name?
Web programmers should always value their on-page SEO website content but Google word association goes beyond web site back linking into website branding and the reputation of words themselves.
Almost all SEO professionals will say that website back linking offers website reputation and will infer benefit to your internet site. This is quite true nevertheless it also misses out on a significant and growing pattern in Google. Google realizes words in advanced ways in order that 'installer' is understood as 'fitter' but it goes more deeply any simple thesaurus method. Your company's contact number is connected with your service. True, try a pay per click keyword search for your own company's main phone number. Look at the pertinent keywords being associated by Google itself when you merely search for your company telephone number. A thesaurus can not do this, it is a deeper word association and branding employed by Google itself for your website.
So how exactly does Google associate your main company phone number with your services?
Very few sites link on their telephone phone number so let's instantly escape from the concept that linking is the begin and end of all SEO optimisation. SEO optimisation uses word association and how the words are typically used together with words such as your contact number. For this reason you must be incredibly concerned with what is said in your own name and why you need to control the content copy of your promotional articles.
Outsourcing is not really a bad thing in itself. The world wide web is built upon the concept of equality and equality to market and to publicise yourself. We all benefit from the development of emerging economies. The key issue is to control what is spoken in your own name as well as where it is spoken. To do this you must build relationships of monitored trust under tight contractual terms.
Your race to market could be your own downfall?
Do not allow short term market domination goals to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your established brand name.
Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The association of brand and purpose already exists with your company name and your product names. Now you use them on your new website so Google comes along and also gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or later on.
Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and also back linked.
Next time an outsourcing sales person hard sells SEO solutions to you, while only understanding keyword linking, you simply follow your gut instinct and put the phone down - it really is the better option.