Website developers should care about websites, brands and reputation

Milton Keynes website developers should value what exactly is spoken of in their own name?

Website developers should always value their particular on-page SEO website content but Google word association goes beyond web site back linking into website branding and the reputation of words themselves.

Virtually all SEO consultants will say that website back linking provides website reputation and will infer benefit to your site. This is quite true however it also misses out on an important and growing pattern in Google. Google realizes words in advanced methods so that 'installer' is understood as 'fitter' but it goes more deeply any simple thesaurus method. Your company's contact number is associated with your service. True, try a pay per click keyword search for your company's main phone number. Look at the pertinent keywords being associated by Google itself when you merely search for your organization telephone number. A thesaurus can not achieve this, it is a deeper word association and branding used by Google itself for your website.

So how exactly does Google connect your main company phone number with your services?

Very few web sites link on their telephone phone number so let's right away get away from the concept that linking is the begin and end of all SEO optimisation. SEO optimisation uses word association and also precisely how the words are commonly used together with words for instance your phone number. For this reason you must be extremely concerned with what is said in your name and the reason why you need to control the content copy of your promotional articles.

Outsourcing is not a bad thing in itself. The internet is built upon the concept of equality and equality to market and to publicise oneself. All of us benefit from the development of emerging economies. The key issue is to control what is spoken in your own name and where it is spoken. To do this you must build relationships of monitored trust under firm contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination goals to undermine your principles and what you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company and its phone number are by now on the web even if you don't have a website. The relationship of brand and purpose already exists with your company name and your product names. Now you use them on your new internet site so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations may then pass back relevance onto your MK website being developed through being back linked.

Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you simply follow your gut reaction and put the phone down - it really is the safer option.