Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about what is spoken of in their own name?

Website developers should always care about their on-page SEO website content but Google word association goes beyond web site back linking into website branding and the connection between words themselves.

Virtually all SEO experts will say that website back linking gives website reputation and will infer benefit to your site. This is quite true nevertheless it also misses out on an essential and growing tendency in Google. Google recognizes words in advanced techniques to ensure that 'installer' is understood as 'fitter' but it goes much further any simple thesaurus method. Your company's contact number is associated with your service. True, try a pay per click keyword search for your own company's main telephone number. Look at the pertinent keywords being linked by Google itself when you simply search for your company telephone number. A thesaurus can not do this, it is a deeper word association and branding used by Google itself for your website.

Just how can Google link your main company telephone number with your services?

Very few internet sites link on their telephone phone number so let's immediately move away from the notion that linking is the begin and end of all SEO optimisation. SEO optimisation utilizes word association and just how the words are generally used together with words for example your telephone number. This is why you must be extremely concerned with what is said in your name and why you should control the content copy of your marketing articles.

Outsourcing is not a bad thing in itself. The world wide web is built upon the idea of equality and equality to market and to publicise oneself. We all benefit from the development of emerging economies. The key factor will be to handle what is spoken in your name as well as where it is spoken. To do this you must build relationships of monitored trust under firm contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination objectives to undermine your principles and the things you stand for. If you permit others to use your own name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing the whole lot if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company as well as its phone number are by now on the web even if you don't have a website. The association of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new internet site so Google comes along and gives your website marks for relevance with ranking prominence as well as reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or later on.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and back linked.

Next time an outsourcing sales person hard sells SEO services to you, while only understanding keyword linking, you merely follow your gut instinct and hang up - it really is the safer option.